The founder of Playbrush, a gadget that ‘makes a game’ out of using a toothbrush, has signed a deal with consumer goods giant Unilever and will launch a co-branded version for the French market this year.
Austrian Paul Varga had help with funding from University College London, where he had studied, and created the first device, a toothbrush attached to a Raspberry Pi microcomputer, aimed at children aged from four to 11.
Playbrush launched in August 2014, and is based in London and Vienna. The device transforms a toothbrush into a game controller using Bluetooth and motion sensors.
Smiles: The game aims to teach children to brush properly
It connects to an app where Utoothia is a ‘magical toothbrushing world’ where children can help the Tooth Fairy fight evil bacteria.
The game is designed to help them learn to brush regularly and accurately. The device measures duration and regularity of brushing, and 60,000 have already been sold.